Education and training
Education businesses are founded by great teachers who become reluctant administrators. Enrolment, scheduling, staff and compliance consume the founder while the teaching suffers. We build the management layer: an operations seat, an enrolment system that follows up every enquiry, a marketing department and playbooks that let instructors deliver the founder's standard.
How the work gets done today
- Revenue is seasonal and follows enrolment deadlines, so follow up speed decides the year
- Instructor quality and retention are the product, and the hardest thing to scale
- Scheduling and room or cohort utilisation decide margin
- Regulation and accreditation shape what can be offered and how it is marketed
The moves we make
- Build the enrolment system: enquiry follow up, tours or trials, registration and reminders
- Put an operations seat in place for scheduling, staff and compliance calendars
- Run marketing as a department tied to intake dates, within your regulator's rules
- Write playbooks for instructor onboarding, delivery standards and parent or student communication
Seats usually missing
An enrolment owner who follows up every enquiry and fills every cohort. An operations manager who owns scheduling, staff and the compliance calendar. A marketing lead who works backwards from intake dates. The founder holds all three and teaches a full load. We build the enrolment system, fill the operations seat fractionally and run marketing as a department, then help you hire permanent staff as enrolment grows. Accreditation, curriculum approval and regulated matters remain with you and your regulator, and we ask before we touch anything near them.
Getting the founder out
Enrolment follow up first, because it is the fastest revenue improvement and the first thing that slips when the founder is teaching. Scheduling and administration second, through an operations seat and automation for reminders, registrations and reporting. Instructor management third, through onboarding playbooks, observation standards and a cadence of one to ones that the operations seat keeps. The founder keeps curriculum, quality and the relationships that matter, and teaches by choice rather than necessity, which is usually why they started.
What to outsource first
The enrolment system, since enquiries you already receive are the cheapest students to enrol. Then operations and automation to recover the founder's hours for teaching and quality. Marketing follows, planned backwards from intake dates and built within your regulator's advertising rules, with every claim checked. Hiring support for instructors comes as you grow, with your employment lawyer on contracts and your regulator on qualifications. Immigration matters for international students are handled alongside regulated immigration consultants, and we never promise outcomes, because nobody honest can.
Questions from education and training owners
Do you understand education regulation in BC?
We work within the rules of your regulator or accrediting body and we ask before we build or publish anything that could be affected. Compliance remains yours and your lawyer's.
Can you help us recruit international students?
We build the enrolment system and marketing within the rules. Immigration advice and study permit matters are handled by regulated immigration consultants and lawyers, and we never promise visa or permit outcomes.
How do you measure success?
Enquiry to enrolment rate, speed of first response, cohort utilisation and instructor retention, reviewed weekly against the baseline we measure in the first two weeks. Revenue follows those.
Tell us which seat is empty.
A 30-minute call with Ali about the business and the people running it. You leave knowing which role to fill first and whether fractional, outsourced or a hire is the right answer, whether or not we work together.